Hi, I’m Kevin, a Creative and Creative Director. I’ve worked in four London agencies but spent more than half my career in just one, BBH. In that time, I’ve worked across almost every product category, from fast cars to fast food and everything in between. I’ve run accounts, both big and small. I’ve handled global clients like Johnnie Walker and Unilever as well as UK based business like Heinz and Tesco, and for six years running BBH’s founding client, Audi. In 2021, I became a Freelance Creative and CD. I’ve enjoyed stints at NCA, (helping them create and win the pitch for MoneySuperMarket) Pablo, VCCP New York, Don't Panic Agency, writing scripts for their successful WaterAid re-pitch. I've spent eight months at Droga5 London, creating and producing the integrated campaign to launch Chase Bank in the UK. In 2022 I spent 6 months as interim ECD at independent agency Atomic. In that time I fronted several pitches and helped them win the ClearScore creative business. In 2023 had stints at BMW in-house, McCanns and 4 Months at M&C Saatchi creating work to help win the Dreams and FCA accounts. I wrapped up 2023 helping Media Monks with a top secret car pitch. In 2024, I'm currently helping out back at BBH on all things Tesco.I’ve worked across every media channel old and new, and won awards at every major award show. Here is just a small selection of the work I’ve created. Audi
I was creative director of BBH’s founding client Audi for six years. During that tenure Audi overtook BMW as the UK’s premium car brand for the first time in its history. Creatively, the work won over 40 major awards including 5 Cannes Lions, more than a dozen British Arrows and numerous entries in D&AD. This is just a small selection of the work I created and CD’d in that time
Magic Breakfast & Heinz
Magic Breakfast run breakfast clubs for the 1 in 5 UK children at risk of going to school hungry. Heinz became its partner in 2019 and in 2020 I was creative director on a campaign to “Silence the Rumble”. The centrepiece was this 90 second film which ran across all their social channels. One of the first people to tweet his support was food poverty campaigner Marcus Rashford. The spot was picked by Campaign magazine as one their best 15 films of 2020.Tesco Food Love Stories
In 2016 no one was loving Tesco food. So ‘Food Love Stories’ encouraged people to re-discover their love of 'cooking food for people they loved'. I was both creative director and creative for the first 5 yearsIn its first 8 months, the campaign generated £679 million of additional revenue making it the most effective advertising Tesco has ever run. It won a Cannes Media Grand Prix and helped BBH win an IPA Effectiveness Grand Prix in 2020. The campaign is still running today and recently won a Cannes Grand Effie. Not bad for a tactical campaign that was only meant to have run for 3 months way back in 2016
Cuprinol Garden Paints
AEG Decibel Live OOH
For AEG’s range of silent home appliances, we put the issue of noise pollution at the heart of the idea. Using live, outdoor sites that measured actual noise in real time, we were able to show the benefit of silent appliances in a noisy world. Posters in five European cities were linked to an online site to show the noise levels in each city. It won a number of awards including a Cannes Gold Lion.
Murphy’s Stout
How do you fight the mighty Guinness when you've hardly any budget and hardly any time? We did it with some home-made ads at a cost of £0. Ironically the campaign won “Best Art Direction” at the Annual National Newspaper Awards, as well as a Print Lion at Cannes. Experian Personalisation Campaign
In 2019 Experian need a new positioning based on personalisation. Out of this came the “For You and Only’ campaign.
Castlemaine XXXX Extra Cold OOH Campaign
Simple solution to a clear brief. It’s Australia's favourite lager, but now it comes Ice Cold.
KFC Finger Lickin’ OOH
KFC decided to re-introduce its famous ‘Finger Lickin’ Good’ strapline in a big way with a nationwide poster campaign. I created these simple posters to do just that. I took the concept of finger food to a literal to set of executions.
ITV Radio
Murder seemed to be the common theme of all work we did for ITV. We killed it at the awards shows too. Entries at D&AD included a yellow pencil, Gold at Creative Circle and silvers at Campaign Big.
Disorganist
Rosemary & Thyme
Killer Katy
Heinz Tomato Ketchup 150
In 2019, Heinz celebrated its 150th anniversary. We marked the occasion with a global campaign that condensed the history of Tomato Ketchup into 40 seconds. As an added bit of fun, among the many scenes we hid six film references. Can you spot them?
Recent Work: Chase Bank, UK Launch.
Chase are huge in the US. Now they've launched in the UK. Unlike most banks, they've a lot of new and impressive products to talk about. Hence this new, pacy campaign I co-wrote and art directed at Droga5 to launch their Online Bank in the UK. Part of a larger integrated multi media plan across Mobile, Online, DOOH and TV executions. Since launch Chase have reached 1 million customers in their first year. It's also just been picked by Marketing Week as one of the best and most effective ad campaigns of 2022Recent work: Only A Pavement Away
Only a Pavement Away is a UK Charity dedicated to helping the ex Military, Ex offenders and the Homeless to find meaningful careers in the Hospitality Industry. Restaurants, Hotels, Bars and Catering.At Droga we were tasked to create a campaign pretty much overnight. Due to a cancelled media allocation we were gifted a huge national outdoor campaign. Free space, zero production budget. I helped create and produce a simple campaign at pace.
Kev
starkkevin747@gmail.com 07717 321528